The difference is that m4/3 brands seem to push the equivalence thing harder, particularly for specialty lenses (macro, portrait, long tele).
Anyway, we’re starting to sound very much like the DPR comments section now… 
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Also apt because we’re all getting booted from DPR. 
I was referring to the ad in the screenshot posted by Linux99.
yes, these comments are. but the reason they don’t comment much on the apsc forums is because 1.5x is to complicated to work out , 2x is much easier calculate 
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That I can fully agree. I always got confused trying to figure out eq focal length using Canon APS-C gear.
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As have I. And having used (or at least tried to use!) micro 4/3, APS-C and “full frame” I have seen all sides of the arguments. I eventually settled back to micro 4/3 and although I get bitten occasionally by the constraints of the small sensor I mostly enjoy its many advantages.
I mostly gave up on DPR forums years ago, returning only recently, and to be honest I saw many m43 users being over-sensitive about their choice of system; does it really matter if someone bangs on about “my gear is better than yours - and this is why” or “bigger is better”?
My advice has always been to ignore ( “don’t feed the trolls”) or probably more aptly “don’t wrestle with a pig - you get dirty and the pig enjoys it”. The DPR “Micro 4/3 Talk” forum had its fair share of pigs, some of whom were regular users; let’s hope this place doesn’t become another pigsty.
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I don’t see it making one bit of difference in how many MFT users there are/will be. People pick their formats for a host of different reasons, a niche website is far down on the list. I really like my Olympus cameras and lenses after using Canons for years, but others are really happy with their FF gear. My answer to FF users who disparage MFT is to ask them why they’re using a tiny sensor instead of a medium format camera which would give them better image quality than their FF gear.
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Less chance of M43 negative bashing in this forum than there would be in a more global photo forum. FF users/diehards have to actually join this forum just to bash m43…
I of course can do it now, because stupid me has m43 (ever since m43 happened, since I was 43rds before they put an M on it), APS-C camera, and a FF camera. Unlike some FF users that tended to poo poo m43, I have actually had them all and used them.
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Same here. I still have another couple of formats other than m4/3, but m4/3 just suits me the best. Just the right combination of size, weight and capabilities. Panasonic, OMD and Fujifilm are the only manufacturers that take smaller formats seriously, and provide a full and complete range of format specific lenses in both zooms and fast fixed focal lenses. From ultrawide to telephoto. I like that.
Other users want different things, but I’m not about to rush off over to their forums, and ear bash them as to the benefits of the system that suits me. That’s not normal, well adjusted human behaviour.
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We should all start mocking people with little cars and explain to them repeatedly why a giant SUV is far superior in every way and then go “bla bla bla bla bla bla” when they try to counter argument…
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Oh yes. Have a look at Buy M.Zuiko Digital ED 150-400mm F4.5 TC1.25X IS PRO From OM SYSTEM Australia .
The word equivalent is used 8 times.
Also, while I haven’t bought a m4/3 lens in a while so things may have changed, it irked my when they had a sticker on them claiming a 35mm equivalent focal length.
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A possible interpretation might be that someone in sales suggested that there are a lot of full frame users (potential customers) who don’t understand the angle of view / focal length relationship between the two systems so they mention it in their advertising.
No idea why it is on the boxes though. That does seem strange, but it doesn’t bother me much.
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When even 1" sensors produce fantastic quality images nowadays, its so lame when someone claims that FF is required for quality images. Plus, from the general publics POV, phones are now good enough!